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Natural Balance Foods A beautiful blend of digital and design

Natural Balance Foods is on a mission to make delicious, good-for-you munchies through its Trek and Nakd Bars. That called for two tasty websites.

The Challenge

Nakd and Trek bars have very different audiences, but both were living in the same place — With the market growing, the time had come for the bars to set up their own digital homes on consumer-facing websites.

The Approach

The design teams at Natural Balance Foods provided us with a wealth of assets, imagery and design guidance, which was a huge help to our digital design and web development teams.

We worked hard to integrate this established visual vocabulary with our tried-and-tested consumer journey framework for UX/UI design. This work was carried out in close collaboration with the team at Natural Balance Foods, and the result was a visually arresting website design that was a joy to use.

The Execution

Website design and development


Our development team built out personas, full user journeys, and wireframes for the structures that would become and


The design, built on the elements supplied by Natural Balance Foods, was crafted around this solid structure. We developed a robust SEO strategy and deployed it in the copywriting for each of the sites.

The result was two, fully responsive websites that were developed completely in-house with CMS integration into WordPress for ease of use. The sites are integrated with Natural Balance Food’s ZenDesk Customer Support and feature online ordering support via Adimo.