Destination Marketing,

The MAC - Putting The MAC on the Map

How to capture the sheer breadth and diversity of cultural activity at Belfast’s foremost Arts venue …?

We were there when the MAC was born and have grown with it.

It's a fantastic creative challenge that encompasses Art, Photography, Dance, Comedy, Theatre, Live Music, Community Activities and so much more.

Each performance, exhibition or event has its own distinct flavour, with themes ranging from the political to the magical; from the comedic to the controversial; from slow-burners to show-stoppers.

It is testament to the quality of creative at AV Browne that we have can embrace and enhance all these themes in our integrated campaign work for The MAC, to engage with a broader public.

More recently we have helped launch The MAC International, a campaign with a global remit to award the largest art prize in Ireland.