- Sharing the Secrets of Our Family Kitchen

We cooked up a delicious new website with Patak’s, the curry experts.

Patak's is a brand which embodies passion for Indian food. It's famous for truly authentic flavours and a wide range of products, including curry sauces, chutneys, pastes and pickles.

It's this dedication to authenticity which has enabled Patak's to become one of the biggest and best-loved curry brands, supplying the majority of Indian restaurants across the UK and exporting all around the world.

This year, Patak's wanted to relaunch their website and we were delighted to be appointed as their UK full-service digital partner – managing digital design, development and delivery.

The ambition of the rejuvenated site was simple: to inspire consumers to explore new curry variations, try tasty twists on familiar dishes, and discover new ways to turn those cosy curry nights into mouthwatering meals to remember.

The project began with extensive research into existing and prospective customers across the UK, as well as competitor analysis. This enabled us to create detailed personas and user journeys – ensuring a targeted and immersive user experience.

We then worked with Patak's to:

  • develop new content for both the site and social media feeds
  • create a refreshed and distinctive look and feel
  • shoot colourful and appetising photography
  • establish a digital tone of voice

The result is a rich and vibrant site which shares many secrets of the Patak's family kitchen. Check out the new site at But be warned, curry cravings are inevitable!