Daily Mirror – Celebrating Heroes of Youth Awards

We wanted to create a strong and celebratory brand befitting the very first Daily Mirror Heroes of Youth Awards, or HYA's for short. The stage was set ...

The stage was set for some very deserving winners at the Daily Mirror Heroes of Youth Awards - or HYA's for short. The glitzy event at the MAC in Belfast, celebrated some extraordinary youths and teens that have shown incredible bravery, support and compassion.

We created the pop art 'HYA's' brand that was applied across the campaign including website nominations, pre-event publicity and the ceremony itself. Even the trophies gave the recipient a 'high-five.' It was a night full of cheers and tears as a host of local presenters and sports stars handed out the prizes.

We wanted to create a buzz before the event creating a social media countdown and an online animated advert alongside a website which offered more background information.

It was a privilege to create artwork for an event that celebrated such wonderful young people and from all the team at AV Browne congratulations to all the amazing winners.