– Go on a taste adventure

We’ve brought some new fiery flavour and a little zing to Blue Dragon, with the development of a brand new website.

The Blue Dragon brand unlocks the culture and conviviality of the Far East, with modern Pan-Asian tastes and flavours.

Having just recently unveiled a bold, vibrant new identity and packaging, Blue Dragon looked to us to relaunch their website. We were more than happy to oblige – managing UX, site map design, digital design, development and delivery. We also developed a specific tone of voice, and undertook an extensive photography shoot of over 70 dishes, showcasing the entire Blue Dragon range.

The ambition of the rejuvenated site was simple: to inspire consumers to explore modern Pan-Asian food, and discover the taste of Asia in their own kitchen, with Blue Dragon. The result is a mouth-watering, tummy-rumbling site, which evokes the liveliness of modern Asia.

Check out the new site at and keep exploring!