Transport yourself without leaving the stop


Have you visited Mid and East Antrim? Felt the fresh breeze through your hair and listened to the sea birds as they circle and call to each other?

To introduce this wonderful area to potential visitors we decided to bring it to them.

Right in the heart of the city in Belfast's Great Victoria Street, we've created a special-build Adshel which transports commuters to a more northerly destination, immersing them in the sights and sounds of a place Shaped by Sea & Stone.

Part of the wider campaign which includes OOH, Social, Digital and Print activity, we're introducing Mid & East Antrim to the wider NI audience as a visitor destination Shaped by Sea & Stone. The featured creative encourages the viewer to 'Be Awestruck' by Slemish Mountain and 'Be Curious' at The Gobbins Cliff Path Walk.

Find out more about this fascinating destination on our doorstep at and our work with MEABC at