​Social Media Roundup – May 2017


A plea for nuggets becomes the greatest retweet on Twitter of all time, Cover Videos come to Facebook and Instagram adds cute new face filters. Social Editor Gilli McCready takes a look at the latest updates.


Carter Wilkerson's (@carterjwm) call for a year's supply of free nuggets from US fast food chain @Wendys has become the most retweeted tweet of all time. It's now sitting at 3.42M surpassing Ellen's infamous selfie from the Oscars. Major brands, celebs and pop stars have united to help Carter in his mission. The hashtag #NuggsForCarter even has a custom emoji featuring a box of nuggets.

It's not all about nuggets though, Carter should be applauded for using his new found influence on the network to raise funds for The Dave Thomas Foundation for Adoption (@DTFA), which finds loving homes for children in foster care. As a nod to his success Wendy's is donating $100,000 to the charity. They are also set to provide Carter with a gift card for a year's worth of free nuggets! Dreams do come true. Find out more http://bit.ly/2sfb3Lu


Facebook business pages can now use a cover video instead of a cover photo. I will be encouraging our clients to get on board with this new feature as videos can be more engaging than photos and are better for introducing new products or telling a brand story. Not only that but videos have proven to be more mobile friendly, shareable and can lead to to increased conversions. Check out how Netflix drama 'Narcos' implemented a cover video and find out more about the feature tests http://bit.ly/2skbjK1

Another update on the network is the introduction of closed captions for Facebook Lives. The captions have been added so the live broadcasts can be enjoyed by those who are deaf or hard of hearing. I find this technology milestone exciting as Facebook's new speech recognition service will automatically generate captions for publishers' videos. One in 5 videos are now Facebook Lives and the daily watch time has grown by more than 4x in the past year. Find out more http://bit.ly/2sA8MZ9


Instagram has rolled out new face filters to add style to your selfies. This copycat Snapchat move now allows you to make your snaps more fun by adding the likes of puppy ears, cute animal snouts and top hats that look drawn on and you can open your mouth or lift your eyebrows for a fun surprise.

Face filters work with Boomerang, Rewind and other Instagram video formats. Influencers and brands can get onboard the trend if they want to add some joviality to content. I think this is a smart move by Instagram as the Snapchat generation move to the network. This offers users the ability to have fun and look cute in their Instagram stories which will reach a bigger audience.

If you want to know more about these updates or how social could work for your business, contact gilli.mccready@avbrowne.com or tweet @avbgroup.