Hastings Hotels recently secured a fantastic large wall space at the arrivals hall in George Best Belfast City Airport.
With high footfall and a captive audience awaiting luggage, it provided the perfect opportunity for an awareness piece that showcased the many luxurious Hastings Hotels offerings.
We worked with Hastings Hotels to communicate the breadth of their amazing experiences within an 'art gallery' style concept. This is an innovative design that allowed us the flexibility to showcase inviting imagery within a range of lightboxes, and TV screens displaying engaging video footage. As you walk along the wall you are drawn into images of their impressive cocktails, cosy fireplaces and stunning scenery. The headlines are also a critical part of telling the story to set minds dreaming.
Make sure to keep an eye out the next time you're coming through the airport (not that you could miss it!)