Hastings Hotels recently secured a fantastic large wall space at the arrivals hall in George Best Belfast City Airport, perfect for marketing their hotel experiences to a travelling audience.
With high footfall and a captive audience awaiting luggage, it provides the perfect opportunity for a brand building awareness piece that showcases the many luxurious Hastings Hotels offerings.
AV Browne worked with Hastings Hotels to communicate the breadth of their amazing experiences within an ‘art gallery’ style concept. This is an innovative out-of-home design that allowed us the flexibility to showcase inviting imagery and engaging video content through a range of media including lightboxes and TV screens. As the visitor walks along the wall they can’t help but be drawn into images of Hastings’ impressive cocktails, cosy fireplaces and stunning scenery. The headlines are also a critical part of telling the story and set minds dreaming.
Make sure to keep an eye out the next time you’re coming through the airport (not that you could miss it!)