Hastings Hotels and AV Browne scored a birdie today at the annual Chartered Institute of Marketing (Ireland) Awards winning the Best Brand Building Category, and being Highly Commended in the Best Integrated Campaign Category with their Christmas ‘Doorman and the Duck’ campaign.
With the roster of judges including some of the most senior marketeers within the industry in Ireland, the adjudication panel expectations were high. The competition in the Brand Building Category was especially formidable, with renowned brands like Tayto, the National Trust, Translink, Tobermore, Bloc Blinds, and the Irish News also shortlisted finalists.
After the awards, Joanne Curran, Marketing Director, AV Browne said,
“We’re thrilled to finish this difficult year on a high with these hard-fought accolades alongside our client Hastings Hotels.
The Hastings Christmas Doorman and the Duck campaign is a truly heartwarming story that was the culmination of a three year marketing strategy. It saw us move the campaign from a product and price based model, to an insight-led emotional creative approach combined with an efficient, trackable and content-heavy media strategy, with lots of PR opportunity!
The approach was a real departure for Hastings’ and we are delighted that their trust in us to helped them achieve unprecedented brand awareness and well above target Christmas voucher sales”.
Julie Hastings, Director of Marketing for Hastings Hotels commented,
“Winning these awards as this year closes is a hugely welcome boost and we are truly delighted.
We have worked with AV Browne for many years and their strategic and creative vision for our brand and consistent delivery for us has made them a trusted partner to Hastings, and was borne out in today’s awards. When they brought the idea of the Doorman and the Duck to the table, we all fell in love with the concept. We were absolutely delighted with the final campaign and to win this prestigious award against such strong competition is a real testament to our partnership and the truly integrated approach to the marketing campaign”
Details of the awards, judges and finalists can be found at https://www.cim.co.uk/events/ireland-marketing-awards/ and you can see the campaign at https://avbrowne.com/work/the-doorman-the-duck/