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Our Food. Power of Good.

Today saw the launch of Food NI’s latest campaign: ‘Our Food. Power of Good.’ A celebratory extravaganza of Northern Ireland’s wealth of wonderful produce.

As the representative body and collective voice for Northern Ireland’s food and drink sector businesses, Food NI works to boost support and civic pride for our thriving industry. The new campaign celebrates our uniquely small – and uniquely more connected – food culture. In this new world of food, small is mighty. Small means greater care, safety and quality. Small means more sustainable, more authentic and more delicious. Match our distinctive geography and interconnectedness with the grit and talent of our industry, and it’s little wonder so much of our local fare is globally revered. This is food that truly does people, place and planet the Power of Good.

Click to play the video below…

This is food that truly does people, place and planet the Power of Good.

The TV and digital edits hero our local farmers, producers, makers, artisan creators, chefs, businesses and retailers. All of the passionate people behind every glass and plateful. The radio edit features the brilliant Kathy Kiera Clarke (AKA Derry Girls very own Aunt Sarah) and everything is brought to life with a punk jazz mix from Belfast band Robocobra Quartet.

We hope it makes you proud, and hungry…

Visit Food NI at https://www.nigoodfood.com/