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Social Media Roundup | March 2021

Falling between the festive Winter season and joyous Summertime, March is typically an understated month. However, this year March represents a landmark anniversary: One year since Covid induced lockdowns were implemented in the UK.

Reflecting on a year of staying at home and thinking of the future, you may have missed what’s been going on in social media. Catch up now with our March Social Media Roundup.

Tik Tok Takes Action on Commenting

In a move by the video-sharing platform to grant creators control over comments, Tik Tok have launched a ‘Comment Review Option’. When enabled, creators will possess the ability to choose which comments will appear in their videos comment section. The feature is made possible through a new comment management tool. This is not Tik Tok’s only change to commenting. Creators can additionally limit who is allowed to comment on videos, from inclusively ‘everyone’ to selected user groups. With more capability for filtering comments, Tik Tok may well become everyone’s favourite channel for positivity (and a scarily accurate ‘For you’ Page).

Facebook Ads in Under a Minute

Aligning advertising with bite-sized content, Facebook has announced that ads can now appear within shorter videos. In-stream ads will become applicable for videos as short as 1 minute long, reducing the minimum video length by 2 minutes. Ads will also display sooner in videos, reduced from 1 minute to just 30 seconds. Facebook/Instagram is aiming for more ‘short-term monetisation’ across their platforms to enable creators to earn money from more channels including subscriptions and branded content. For advertisers, this means more opportunities for ad placement. For creators, it’s increased content monetization.

NHS and Snapchat Use AR for Raising Awareness

Eager to engage younger audiences with organ donation, the NHS has teamed up with multimedia messaging app, Snapchat. It’s definitely an unlikely pairing, but the result is not just technological innovation, but also a successful marketing campaign. Together the NHS and Snapchat have created a new Augmented Reality (AR) lens with the ability to respond to your body’s movement. When applied, the user’s body is transformed into a neon illuminated infographic on donatable organs, through body tracking technology. This body-tracking lens is the first of its kind and aims to educate those aged 16-20 about donatable organs with the potential to be lifesaving. Moreover, it raises awareness of those awaiting transplants. A creative solution combing technology and social media.

LinkedIn’s Guide for Stress-Free Campaigns

Post-pandemic, what will the workforce look like online? According to LinkedIn, the future holds increased activity on their professionals platform, with more users and connections scouting career opportunities. This is great news for marketers as more users equals new and fuller audiences to reach. To best target these new audiences, LinkedIn have launched a ‘Better LinkedIn Campaign Planning’ guide. Consisting of 38 pages, the guide offers an interactive worksheet which aids in identifying marketing objectives and fulfilling them with creative solutions. If you haven’t already, now could be the time to get connected with advertising on LinkedIn.

A Possible End to Account Anonymity

Online abuse and manipulation are harmful experiences which are unfortunately experienced too often on social media. In 2021, people are continuing to speak up about this issue, holding social media platforms accountable for it. Attempting to stop online abuse is a complicated question, but a potential solution could be found in mandatory proof of identity on social media. This month UK Celebrity Katie Price launched a petition which would make a verified ID a legal necessity when creating a social media account. With personal ID tied to an account, it would become a source of accountability for all posts and comments made on social media. Ideally this would dampen the spread of online abuse as your real identity is linked to what you say online. For now, it remains unclear whether this measure will be implemented or how it will impact the social landscape.

Now that you are caught up, if you’re interested in running social advertising or boosting your brand’s presence online, why not get in touch?

You can also follow us on LinkedIn for future updates.