AV Browne clients benefit from the next-level customer profiling, journey mapping, brand tracking, campaign optimization and ultimately effectiveness that GlobalWebIndex brings.
AV Browne has always believed that knowledge and understanding is key to the success of any brief. With the volume of advertising, influencing and information creating more and more noise, true understanding of who your target is, where they are at all times, and what they respond to has never been as crucial.
So whilst we’ve always invested in the tools to segment, listen, track success and ultimately better understand our client’s markets, this month we have added another to our intelligence armoury with GlobalWebIndex (GWI) which takes our consumer AND business to business insight to the next level.
GlobalWebIndex is the world’s largest study into the connected consumer, and the only ongoing global marketing research covering over 46 countries and 2 billion+ internet users worldwide.
Employing the latest methodologies to ensure the most accurate data in the market, GWI constantly innovate in the world of market research, ensuring AV Browne have super-fast access to globally consistent, but locally relevant, data for all of our clients.
The only agency in Northern Ireland to utilise this future forward tool, our clients now benefit from the next-level customer profiling, journey mapping, brand tracking, campaign optimization and ultimately effectiveness, thanks to the added insight GWI brings.