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By Historic Royal Appointment

We are delighted to share the news that Historic Royal Palaces have appointed AV Browne to undertake a brand positioning and visitor proposition project for Hillsborough Castle and Gardens.

Hillsborough Castle and Gardens was re-opened in April 2019 after a £25m investment in capital projects and development activities to make the house and 100 acre gardens welcoming for visitors.

It numbers amongst Kensington Palace, the Tower of London and Hampton Court Palace in the list of royal properties looked after by the charity Historic Royal Palaces (HRP) who were responsible for the tender and agency selection.

HRP help everyone explore the story of how monarchs and people have shaped society, in some of the greatest palaces ever built.

Laura McCorry, Head of Hillsborough Castle explained “Nine months after the official opening, and after a competitive tender and pitch process, AV Browne have been appointed to help us create a proposition that will help us to attract visitors from the widest possible audience, and to communicate our stories in order to engage communities and learners at all levels. AV Browne’s strategic approach, collaborative style of working with their clients alongside their all-round creativity and brand expertise made them the stand-out choice for Hillsborough”

Our Creative Director Jodie Young says of our appointment “Having built up a strong reputation for brand, destination marketing and visitor experience projects over the last decade, we are honoured to have been chosen by Historic Royal Palaces to be the strategic and creative agency for Northern Ireland’s royal residence, Hillsborough Castle.  Wins like this underscore AV Browne’s strength in these fields and we are excited to begin work with the team at Hillsborough and at HRP’s headquarters at Hampton Court Palace on this unique treasure of a project”.

For more information on Historic Royal Palaces and Hillsborough Castle and Gardens visit