National Museums Northern Ireland were very fortunate to attract the Age of the Dinosaur Exhibition to the Ulster Museum. This was a must see exhibition with life like dinosaurs, fossils and a few surprises along the way. This was a paid for exhibition so we needed to get people through the doors.
The campaign launched with a TV Commercial styled like "A Night at the Museum". We produced 2D and 3D models of the Dinosaurs that would feature in the exhibition and used these on large format outdoor posters. We designed highly impactful maps, signage, colouring competitions and merchandise.
The exhibition received record visitor numbers, visitors commented on the engaging signage, trails and merchandise. The overall look and feel of the creative items really added to the overall visitor experience.