Destination Marketing

Tourism Northern Ireland - Discover the people and the place.

Tourism Northern Ireland puts local people centre stage. Discover what made it special …

Inspired by Northern Ireland's reputation for being friendly and welcoming, our latest campaign champions local people and their most beloved destinations. A mix of famous faces and legendary characters showcase the real Northern Ireland – the little-known stories, hidden gems and places they're proud of.

Game of Thrones star Michelle Fairley welcomes us to the Causeway Coastal Route that's home to the HBO series. Bronagh Gallagher tours her childhood haunts in the Walled City. And Liam Neeson is only too happy to lend his warm and gravelly tones to the TV. He told us: 'Northern Ireland is the World's best kept secret.'

We also created an original itinerary-based Facebook competition where users registered to win a short break shaped by fans themselves. Each day they made selections from various Destinations, Activities and Accommodation on our page. With over 300 entrants and 1200 engagements in just four days, we had shaped a successful campaign.



“It's an expanse of such dramatic coastal landscape, it just works wonderfully in Game of Thrones."

Michelle Fairley




“People are shocked by how much history is here and just how
beautiful the city is...""

Colum, Tour Guide




“St George's market is my favourite place.
You can taste the city right here."

Caroline Wilson, Belfast Foodie