Advertising,
Food & Drink,
Hospitality,
Outdoor,
Strategy

Powers Irish Whiskey

Although Powers Whiskey is popular throughout the island of Ireland, we were given the wonderful opportunity to raise their brand recognition here in Northern Ireland.

Powers Whiskey is popular throughout the island of Ireland and we were given the wonderful opportunity to raise their brand recognition here in Northern Ireland.

The 'Reward Yourself' campaign primarily targeted a hard-working male audience. Our proposition of 'reward' served as a reminder to take time out now and again and celebrate the simple things.

And we recently rewarded punters at the Down Royal annual Festival of Racing, by dispensing hot toddies from our quirky vintage sampling van. The warmth and craic of the day was shared on social media via our new @PowersWhiskeyNI Twitter feed.