Moy Park - Making Chicken Fly
We continue to develop world-beating creative for one of Ireland’s biggest and best loved food brands. It’s ‘Take a look at the work’ Time …
Moy Park was on top of the world in 2014 as an official sponsor of the FIFA World Cup in Brazil. This gave us a unique platform to engage with supporters of the brand (and win new fans too). We created the 'Kickin' Chicken' fully integrated campaign over 2 key phases with a responsive social media strategy being key to our engagement with chicken lovers and football lovers alike. It was a world-beating strategy:
'Moy Park was the most positively received brand throughout the World Cup with 31 per cent of total brand mentions all showing positive sentiment.'
[Source: The Drum]
Hot on the heels of this success, the agency has developed a new brand campaign – 'It's Moy Park Time' – that comprises TV, Outdoor and an 'always on' digital strategy that consistently and regularly engages consumers with 'How To' videos, seasonal chef-inspired recipes, topical tweets, weekly competitions and an active calendar of events.