Hi. We're Hughes.
Say hello to one of Northern Ireland's biggest names in insurance.
Hughes Insurance is one of the biggest names in Northern Ireland Insurance with over 270 staff, 5 branches and a purpose-built hub in Newtownards. A well-known brand in the market place, Hughes Insurance is a true Northern Irish success story.
Let us introduce you to the new brand…
At Hughes, it's clear that their people have always looked for new and better ways of doing things. With this brand overhaul, we wanted to communicate this to their customers. We want them to know that Hughes is innovative, creative and committed to their changing needs.
Insurance knowledge at Hughes is world class, but they have never lost sight of their local roots. Hughes' understand the importance of getting behind the things that matter. They understand their customers and their instinct to protect what matters to them, because Hughes do too – families, homes, cars, businesses, holidays and more. Hughes Customers don't know what their future holds. For better, for worse, life can take them in any direction. Whatever happens, Hughes are with them all the way.
Because it matters to their customers, it matters to Hughes.
The brand and advertising campaign introduces a very different look and feel for Hughes. It communicates their core values and services to their local audiences - and the clear benefits of using this open, honest and understanding company, rooted firmly in Northern Ireland. Hughes' approach to their customers needs is summed up in the strapline, 'We'll take care of it like it's our own', and the creative approach takes a definite lead from this.
Shot in various locations throughout Northern Ireland, the TV ads were produced by Street Monkey and directed by 'Good Vibrations' director, Glenn Leyburn.
The campaign can be seen across all media including TV, Outdoor, Radio, Press, online and of course the full rebrand, from hughesinsurance.co.uk to their high street retail units.