Hospitality

Hastings - The Europa: 40 years of distinction

The Europa Hotel in Belfast is an iconic city landmark with a patron list that boasts Presidents and Prime Ministers alike.

The Europa Hotel in Belfast is an iconic city landmark with a patron list that boasts Presidents and Prime Ministers alike. To celebrate its 40th anniversary in 2011, we created a unique design identity for the Europa to mark this occasion.

Our first stage was to develop a flexible identity - this took the existing Europa logo and added a ruby as an eye-catching nod to the anniversary year. This was used across hotel collateral in 2011 and is still used on some items now as a symbol of the long-standing reputation of which the Europa can be proud.

The second stage was a welcome challenge: how could we convey the history without being too traditional, and what new angle could we use to present such a well-known establishment? Black & white imagery speaks of this history whilst the introduction of playful subject matter gives the Europa an edge.

Some of the work shown here was for visual purposes only, but the advertising and print collateral struck a strong balance of classic style, celebrated years and memorable design.