Cat Club – puuuurfect recipes for cute cats.
We know that pleasing their fussy feline friends is paramount to pet owners, and our Cat Club brand relaunch campaign for Mackle Pet Foods seemed to go down a treat!
The digital campaign kicked off with an online video – featuring a soundtrack a lá Jane Birkin and Serge Gainsborough and cute cats acting like catnip-crazed feline versions of Pepe LePew. It went viral.
We continued with a Facebook competition campaign to drive further engagement and encourage sharing amongst cat lovers. And share they did! Pride in their feline friends surpassed all expectations, with page likes and shares growing 900% in 4 weeks.
Together with digital content, trade press, new products and a packaging redesign, we think working with Cat Club is just the cat's pyjamas.