​Social Media Roundup – March 2017

10-04-2017

Instagram tackles 'revenge porn', Facebook provides users with more ways to support charitable causes and Twitter launches a lite version. Our Social Editor Gilli McCready takes a look at the latest updates.

Instagram

Instagram has created a tool to prevent the sharing of “revenge porn".

Now network users can report an intimate image that appears to be shared without someone's consent. Once reported the image will be halted from further dissemination on Instagram, Facebook and Messenger using photo matching technology.

This is a welcome move by Instagram and well overdue on social platforms. Being able to report harassment makes the network a safer place to advertise and allows communities to get involved in conversations and movements without fear of bullying. Find out more http://bit.ly/2oXHooU.

Facebook

Facebook has announced new ways to support charity.

Donate buttons are now available for Facebook lives on your business page. I envisage Public figures, brands, businesses and organizations using the buttons to fundraise for causes they support. People watching can donate as they view or once the broadcast has ended and is posted on the Page.

The new charitable tools giving tools are not restricted to business pages. Users based in the US can now create a fundraiser for charitable or personal causes on Facebook.

The personal fundraiser can raise money to cover costs related to:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one.

I think this is a great move by the social network. Lots of people already use Facebook to fundraise incorporating links to justgiving and paypal, but this will allow people to reach friends quickly to build momentum for their cause. Friends can donate in a few taps with secure payments, without leaving Facebook. The only downside is that personal fundraisers will have a 6.9% + $.30 fee which according to the network is for payment processing fees, fundraiser vetting, security and fraud protection. Find out more http://bit.ly/2onwEN.

Twitter

Twitter has launched a new 'lite' version with the aim of driving growth in emerging markets amongst users with slower internet connections.

The slimmed down version of the app has a 30 per cent faster launch time, takes up less than 1MB on a mobile and has a data saver mode which can reduce data usage by as much as 70 per cent.

I support this move for driving user growth in developing economies - however I can't see this driving Twitter's revenue growth as people with more disposable income tend to have access to higher speed internet. Find out more http://on.ft.com/2nh1xGA

If you want to know more about these updates or how social could work for your business, contact gilli.mccready@avbrowne.com or tweet @avbgroup.