​Social Media Roundup – June 2017

18-07-2017

The Facebook community rises to two billion monthly users, a work experience boy bosses comms on Twitter and Instagram adds exciting ways to reply to stories. Social Specialist Gilli McCready takes a look at the latest updates.

Facebook

Facebook has reached a new milestone of over 2 billion monthly users. Each day, more than 175 million people share a love reaction and over 800 million people like something on the network.

Facebook celebrated the accomplishment in June by creating personalised 'Good Adds Up' videos. These enabled users to show appreciation for the many ways people support one another using the social network.

CEO Mark Zuckerberg said the company's mission is to bring the world closer together and this increase moves Facebook one step closer to achieving that goal.

What excites me is Facebook's plan to continue to build products that allow people to connect with one another, regardless of where they live or what language they speak. The sky's the limit for users and businesses once we remove language and geographic barriers. Find out more http://bit.ly/2tgHGJg.

Facebook is also expanding its Find Wi-Fi feature. This will help users locate available Wi-Fi hot spots nearby that businesses have shared with Facebook from their Page.

I can see this being used by people who are travelling, on holiday or in an area where data connection is weak. Users can browse the closest available hotspots on a map and learn more about the businesses hosting them. Find out more http://bit.ly/2u6So2S

Twitter

A 15 year-old boy on work experience has inadvertently taken a crash course in community management on Twitter. During a work placement with Southern Rail Eddie became a social media sensation with quick witted responses to commuter concerns.

Twitter users then jumped on-board in appreciation and began asking him questions using the hastag #AskEddie. Of Course he got asked everything from what should I have for dinner tonight to 'Hi Eddie! Would you rather fight 1 horse sized duck or 100 duck sized horse?" the answer, '100 duck-sized horses. A horse-sized duck would be pretty scary! You? ^Eddie' .

In my opinion this worked as an excellent distraction for the firm who in the past year have been criticised for delays, cancellations and union walkouts.

Twitter is a great customer service tool especially for transport companies who must offer updates in real time however the network can blow hot and cold, flaws are exposed but achievements are celebrated. Eddie did a great job this certainly beats spending a week of work experience photocopying and making coffee. Find out more http://bit.ly/2sT1PlD

Instagram

You can now reply to Instagram Stories with photos and videos. This makes communicating with friends way more fun. To reply with a photo or a video, you simply tap the new camera button while you're watching a story.

You can use any creative tools in the camera, including face filters, stickers and Rewind. Replies also include a sticker of the story that you can move around and resize.

This is a great way to have fun visual conversations. I can see brands and influencers using this in the future to create personal and exclusive content with fans. Find out more http://bit.ly/2tVBOGD.

If you want to know more about these updates or how social could work for your business, contact gilli.mccready@avbrowne.com or tweet @avbgroup.