​Social Media Roundup – April 2017

02-05-2017

Instagram reaches 700 million users, Twitter teams up with the world's biggest concert promoter and Facebook introduces group payments. Our Social Editor Gilli McCready takes a look at the latest updates.

Instagram

Instagram has announced a record 700 million users. The photo and video sharing app is gaining new users like never before and is fast becoming one of the UK's most popular social networks.

New features including stories, live videos and disappearing direct messages have likely contributed to a growth in users from the Snapchat generation. Starbucks recently sent millennials into a tizzy and boosted their own bottom line with the launch of the limited edition unicorn frappuccino designed with Instagram in mind. The wholly instagrammable drink had fans queuing around the corner of stores to purchase the drink in order to take that 'must have selfie'. See more here: http://bit.ly/2qoiaRb/.

If you're not currently advertising on the network, the growth in the Insta community makes now a good time to consider using it to drive awareness, increase customers and share your story amongst a highly engaged audience. Find out more http://bit.ly/2plkcPg.

Twitter

Twitter is set to live-stream concerts after teaming up with the world's top concert promoter, Live Nation. The network has revealed that 7 out of 10 of the most followed users are musicians and that music events have gained the most views on live streams to date.

“Our partnership with Twitter allows us to amplify the live music experience creating a tool for artists to reach millions of fans around the world," said Jordan Zachary, Chief Strategy Officer for Live Nation. “Through Twitter's product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year's most exciting concert events."

Twitter COO Anthony Noto commented, "Music has always been one of the most Tweeted about topics on the platform, and now fans around the world will be able to experience concerts live on the same platform where they talk about what's happening in music,"

This feels like a step in the right direction for the company as they will attract new, or re-engage lapsed users interested in the performances. And it means that advertisers will be enabled to place a branded video ad into an arena where they will be able to guarantee views from their target audience. Find out more: http://bit.ly/2p0Xkm7.

Facebook

Splitting the bill, chipping in for a gift or even ordering a pizza with your friends can now be done over Facebook messenger. The social network announced Group Payments in April for its US-based users. Your card details are stored on the platform and with a tap of a button you can transfer money.

We are lagging behind in the UK as you've been able to transfer money one to one since in messenger since 2015 in the states. I am hopeful this gets rolled out to this side of the pond as coordinating group payments has never been easier.

US businesses accepted on the Facebook Beta program are one step ahead of us as they can now operate a buy button that creates a virtual checkout in messenger. This could be a game changer for brands if rolled out in the UK. Think of the sales opportunities!

Find out more: http://bit.ly/2p1MkJs.

If you want to know more about these updates or how social could work for your business, contact gilli.mccready@avbrowne.com or tweet @avbgroup.